When I first started consulting several years ago, I originally began working with actors. Whilst I had been fortunate to land myself an agent both in Australia and Hollywood, many of the actors I came across had no idea about how to market themselves.
They didn’t know how to get an agent, let alone present themselves in their resume, put together a good show reel or how to position themselves to stand out amongst the thousands of other actors vying for coveted representation.
Then, when I began working in the health and wellness space – I saw the same thing!
Naturopaths, yoga teachers, nutritionists, health coaches – you name it – had all the knowledge in the world about how to be great at what they trained to do. But when it actually came to earning a living from doing it, they were at a stand-still. They had no idea how to present themselves to the world or how to stand out amongst all the other people doing the same thing as them. It made me realize that the skill of communicating your message and presenting yourself to the world is actually what they were lacking!
Just because you’re great at what you do, doesn’t automatically mean that people are going to flood through your business doors begging for you to work with them.
If people don’t know who you are, what you do and how what you can offer them is going to solve a problem for them – why would they even approach you?
So here’s what you can do!
1. EXERCISE YOUR MARKETING MUSCLE
I know a lot of people have a thing about marketing. But honestly, marketing is just communicating. It’s about knowing HOW to present yourself through all your different communication channels. Because at every point of contact you have with your audience, you have another opportunity to create a sense in their mind of who you are, what you do, why you do it, and how that can help them. The more you practice, the better at it you’ll get…like anything in life!
2. WORK WITH A COACH
If you’ve never been in business before or have limited experience with marketing, it’s a good idea to find someone who you resonate with who can help guide you through the process. There are many facets to creating a unique voice for your biz – and it’s always great to get an outside perspective on how you can best use your unique talents and skills to create an authentic plan that feels good to you.
3. GET CLEAR ABOUT YOUR PURPOSE
The one thing that I’ve found that stops a lot of entrepreneurs from moving forward, is their lack of clarity surrounding WHY they are in business in the first place. If you’re only about the money or some extrinsic goal, it’s likely that when things get tough, you’ll find it difficult to keep going.
When you know what your internal reasons are for starting and building your business, you’ll have the drive and inner strength to keep things going even when things get tough. When you’re working on something bigger than yourself, for a purpose that serves more than just yourself – you’ll find a lot more satisfaction through the good times and the bad.[Tweet “If you do not step forward, you’ll always be in the same place.”]
Knowing how to present yourself to the world doesn’t have to be this slimy thing. It can be completely authentic and come from a honest place within you. And that first begins with knowing what your business is about, why you’re in business and what you can offer people. Then it becomes about finding the best ways to connect with your audience!
What’s your experience with marketing yourself?
Does it feel icky?
Or have you managed to find a way that’s authentic to you?
C’mon over and join the conversation below! I’d love to hear your experiences and any tips you might have!